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However make sure you do a few things first, make sure that your blog is hosted on the same site as your domain. That way they know it is an official blog. If you are blogging about a certain niche like technology you cannot sound like one big advertisement what you need to do is really spend time writing about things that people want to hear about. You also need to interact with your bloggers so when they comment make sure that you respond to them. That means that you need to respond to both negative and positive comments. Often you will get internet trolls who do nothing but
bash your product on your comments but what you need to realize that it will be even more damaging than engaging and responding maturely.
What is the personal touch? Well have you noticed that Google and Facebook are now able to target people by very specific criteria? That means that they can target you by your sex, age, location and even by your likes and dislikes. This may seem quite creepy but you can use this to your advantage by targeting your audience at the local level. This is one of the reasons that spam doesn’t really work, if you try a scatter shot strategy you might end up damaging the reputation of your website and then the reputation of your product.
Don’t forget to make sure that you focus on a local search. Which means that if you have a restaurant in Coral Gables make sure when people search for restaurants in Coral Gables that your name shows up in the results? This is especially appropriate if you business is located in the mall. This means that if you are in the mall that you will benefit from the traffic and search of the location that you are located in. So what does this mean? It means that local business can leverage the internet to get their products act there with a personal touch, so that the locals can find their way there.
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http://www.lataayoutube.com/watch?v=ZBhRRQRbU2k
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