Gilderoy is a, he is quite a modern kind of celebrity in the way that he likes to think of new ways to make himself famous, and so he decided he would quite like to put a range of haircare products out onto the market. He’s very proud of his naturally wavy hair. So I like to imagine that he discovered the lustre-giving properties of Occamy eggs. And Occamy eggs come from a, quite a vicious creature. The eggs have silver shells. So these shampoos were found to be too dangerous and too expensive to produce, so Gilderoy never achieved that ambition.