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Determine Your Newsletter’s Cycle & Schedule
Apart from the introductory email, you should also have at least one cycle worth of content integrated into your autoresponder sequence.
Depending on the frequency in which you send out emails to your list, if you ran a campaign offering one email each week, you should have at least four emails (one month) of content readily available.
From personal experience, all of my email campaigns run on a bi-weekly basis, where I send out an email every Tuesday and Thursday.
I have found that with Monday’s being such a busy time for the majority of my subscribers who are returning to work, that by sending out my emails on Tuesday, I am able to maximize open rates.
On a similar note, by emailing my list on Thursday rather than Friday, I have also experienced a higher open rate, due to people simply being online, whereas on Fridays they are heading home for the weekend and less likely to be online.
There’s no guaranteed formula as to when you should email your list or how frequently, and it’s critical that you test out different intervals to determine what will work best for you.
Launching Your List Building Campaign
Once you have your squeeze page set up and your autoresponder account created, you need to focus on developing an email sequence that is activated from the moment a website visitor becomes a subscriber.
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Vidello Bonus
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